- Possible in limited sectors e.g. agriculture

-Poor quality products

-No income generation

-Limited employment opportunities

-Quantity supplied is low

- Produce goods or service

-Promote both local and international trade

-Promote development of infrastructure

-Create wealth and reduce poverty levels

-Create employment opportunities

-Promote use of technology

-Satisfaction of human wants

-Resource mobilization.

-Data recording

-Data processing

-Communication

-Internet access

-Printing of documents

- Water catchment

-Forest cover

-Habitat for wildlife

-Tourist attraction

-Generation of hydro-electric power

-Human settlement

-Economic activities e.g. farming

- Helps to calculate profits or losses made

-Helps to determine credit worthiness of a debtors

-Important in attracting investors

-Used by the government to calculate tax payable

-Used by lenders to determine suitability of a firm in a loan applications.

-Used to determine growth of an enterprise

-Used for comparison with competitors

- Used in decision making by management.

- Encourages savings

-Encourages investments e.g. buying a vehicle or land

-Earns dividends every year

-Provides education to its members

-In case of bereavement, caters for the family members.

-Gives normal loans and emergency loans and other forms of credit

-Interest charged on the loans is cheaper compared to commercial banks.

-Writing instructions

-Giving a caution

-Indicating ingredients used

-Indicating expiry date

-Giving contacts, address and phone numbers

-Indicating stamp of approval from Kenya bureau of standards

-Prepare goods from the factory fit for consumption

-Indicate retail price on the packet

- Ensure a continuous supply of a product

-Enables stocking of a variety enabling exercise of choice

-Stocking when in excess and releasing to the market gradually ensures price stability

-Enables to respond to large orders from a consumer

-Quality of some products may increase while in storage e.g. wine.

- It is fast in sending messages

-It allows for immediate feedback

-It has a record for future reference

-Allows confidential messages to be send

-It is economical to send messages

-It reduces on the use of papers

-Can be used globally/internationally

-Service is available for 24hrs

- It is a legal requirement

-Facilitates compensation to victims of an accident by an insurance company.

- Enables the owner to have a replacement after occurrence of a risk.

-Encourages people to invest in the transport sector.

-Measures the income per capital e.g. living standards of its citizens.

-Measures economic growth

-Planning purposes by the government

-Basis of investment decisions

-Means of inter-country comparisons

-Basis for equitable distribution of income

-Reduction/fall in consumer income

-Fall in price of a close substitute

-Increase in price levels

-Government policies e.g. increase in tax levels, reduction in subsidies.

-Future expectations of a fall in price lands

-Changes in consumer taste preferences and fashions.

- Increase production of goods or services

-Reducing rural-urban migration

-Promoting rural infrastructure development thus leading to balanced development of a country

-Creating more employment opportunities

-Creating wealth/reducing poverty levels

-Encourage growth of auxiliary services e.g. banking, insurance, warehousing.

-Provide a ready market for a wide range of products e.g. mobile phones, clothes

-Provides both skilled and unskilled labour

-Creativity and innovation leads to new products in the market.

-Developing young entrepreneurs in the country

-Promotes the use of modern technology

-Promotes the knowledge industry with increased demand for schools, colleges and universities.

-To correct an unfavorable balance of payment situation.

-To protect local firms from unfair competition.

-To generate revenue

-To discourage importation of certain products.

-To create employment opportunities.

- Homogenous

-Scarcity in supply to maintain its value

-Is divisible

-Stable in value

-Acceptable

-Portable

-Recosnisability

-Grandiose projects e.g. resort cities when locals are living in abject poverty

-Not involving many people in coming up with various projects known as flagships e.g. second port in Lamu.

-Reliance on donor support to finance many projects, this may come with strings attached.

-Kenya is limited in terms of skilled manpower, capital and use of technology thus awarding many contracts to outsiders e.g. the Chinese; with locals only providing casual labourers

-Many locals are being displaced to pave way for the projects e.g. expansion of the Airports, a second port in Lamu.

-Some projects have yet to take off

-Displacements of populations to pave way for the projects. E. Nairobi’s J.K airport

- Road shows

-Competitions with winners being awarded cash and assorted prizes.

-Rewarding customer loyalty e.g. safaricoms “bonga points”

-Firms coming up with customer care departments.

-Festival season promotion activities e.g. discounts.

-Free and economic goods

-Durable and perishable goods

-Material and immaterial goods

-Public and private goods

-Intermediate goods and finished goods.

- Non-registration of a firm

-Non-continuity of a business

-Inability to obtain loans and other credit facilities.

-Lack of staff motivation.